Consumer industry enterprises are missing many opportunities when only focusing on instant conversion rates. However, when setting up and optimizing e-commerce experience, businesses must take into account the target of increasing the value of the entire marketing chain. This is a key point when considering investment in the D2C strategy (direct strategy to consumers). Report "Marketing value of the entire e-commerce in Asia" by Ogilvy has just announced only Out that, with D2C, businesses can directly collect data (first-party data) from their own website or application, combined with data from online stores at trading floors such as Shopee, Lazada, Tiki, to better understand the entire consumer shopping goods. In Southeast Asia, although direct sales from D2C currently account for relatively small rates compared to the total revenue of many brands
. However, this revenue only shows the "surface of a submerged ice", compared to the entire potential value. This comes from the variety of consumer behavior to access the purchase point. Typically is Webrooming behavior, when the e-commerce platform experience helps create a string value, such as brand recognition, and promotes behavior in medium strings, such as weighing process prompt purchase, to produce results in post chains, users choose to buy goods in another channel, at the store or on a online supermarket
According to Ogilvy, regardless of the D2C platform or e-commerce floor, The construction of content and improvement experience to interact with users, not only to create short-term revenue, but can also bring long-term benefits to the brand for businesses. The shoppertainment - Activities Shopping combines entertainment as Livestream and interactive games on Shopee and Lazada, are setting up new expectations where consumers. With popular trading floors in Western Europe, such as Amazon, the user experience is designed and operated in the direction of optimizing the purchase and payment speed. Meanwhile, the Asian market trading floors are operated in another way - consumers are encouraged to interact with content, games and links with social networks. Hieu entertainment of the Vietnamese market, on the day "Super Brand" in 2020, Unilever cooperates with T . Dịch vụ:
Thiết kế website,
quảng cáo google,
đăng ký website bộ công thương uy tín
