The autobiography 'My company preserves' (Tan Viet Books and Publisher Publishing Publishing House) of Billionaire Leonard A. Lauder, President of Esteé Lauder Group. In this fascinating book, he recounted the ups and downs of the family, the process of building, developing the company, as well as important milestones of life associated with the development of the company. The foundation made by his parents, for nearly 60 years to take leadership, Leonard A. Lauder brought the small company of the family to operate in the US, becoming a popular multi-branded group worldwide, Specializes in providing skin care products, hair care, perfume and high-end makeup cosmetics
. Currently Esteé Lauder worth about 89 billion USD with 25 brands, about 1,600 retail stores present in 150 countries and territories. Revenue in 2020 of the Group was about 14.3 billion USD
In his autobiography, Leonard A. Lauder recounted the story of building and developing the company from his parents, until he died, Participate in the development of the company today. Part one of the book "Family Platform" helps Vietnamese readers have no conditions to read the book by Esteé Lauder founder about her people as well as the original formation of this famous brand. When Esteé Lauder began establishing a company, the US cosmetics industry was dominated by Elizabeth Arden, Helena Rubinstein, Charles of the Ritz and Revlon. But that competition did not reduce the enthusiasm of young woman . With many marketing methods, approaching its own creative and intelligent customers, she found a lottery to her brand instead of confronting greater competitors. Leonard Lauder officially joined the company in 1958 after studying his business at Wharton School, then joined the Navy and learned a lot of useful leadership and operating experiences there. Participated and Part Third , Leonard Lauder shares the process he is close to his parents to develop his family company. While his father managed his activities and his mother was the face of the company, Leonard began to outline a new business plan. He wrote "My dream is to turn Esteé Lauder to become General Motors of the beauty business, with many brands, multi-national product lines and distribution"
With an estimated net asset value of 24.6 billion USD, Leonard Lauder stood in the rall of the world's richest people for many years. He and his family are also a famous charity in the world. And the end of Leonard book writes about family charity activities, including the International Management Research Institute, Cancer Research Fund Breast, Alzheimer Healing Research Fund, Whitney Museum, Leonard Lauder Modern Art Research Center ... "My company preserves" is attractive business autobiography. In particular, readers who love Esteé Lauder brand or have never used this product can still be found in the story of this famous brand formation and development of this famous brand. Leaders can be found in a lot of useful experience books from Leonard Lauder as well as his mother in the process of developing this excellent successful cosmetic empire. Gathering "Leadership Lessons" shared by Leonard Lauder at the end of the book is a valuable, reference advice for anyone who wants to seek and gathers around its talented and dedicated personnel for public development The company, his corporation.Leonard Lauder was born in 1933 in New York, USA. Right from small, he performed many jobs to help his mother in the production and trading of cosmetics branded Esteé Lauder's family. After graduating from University of Business and Ending Time Serving in the US Navy Force, Leonard is officially working in Esteé Lauder in 1958. In nearly 60 years of leadership, he brought Esteé Lauder from a small family company only operating in the US , Become a multinational, multinational corporation worth about 89 billion USD with 25 brands, about 1,600 retail stores present in 150 countries and territories. The Group's 2020 revenue is about 14.3 billion USD. With the value of net assets estimated at $ 24.6 billion, Leonard Lauder stood in the rall of the world's richest people for many years. He is also a famous charity in the world. Leonard Lauder is currently an honorary president of Esteé Lauder Group. . Dịch vụ:
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