Mid-autumn Giants Opposite Unprecedented Seasoning Season

Many 'giants' in moon cake village such as ABC Bakery, Kido Group, Mondelez Kinh Do, Friendship ... this year does not make moon cakes or only aquake to take care of 9: 00/3: 49 South Dives Covid-19 Complex outbreaks and complex movements in many localities make purchasing power, the distribution channel is difficult, while production costs are pushed up, making many businesses and cake workshops decide to narrow production, even stop production Export. Some other manifestations by setting the online sales channel but are quite fierce competition

. The big pity is closed with VTC News on August 24, representatives of Huu Nghi Food Joint Stock Company (Huu FOOD) said, this year Friendship Food plans to produce and trading moon cakes very early, but constantly has to adjust due to the unusual movements of Covid-19 disease. "Mid-Autumn Festival this year Food continues to provide a variety of special cakes to serve the needs of consumers' needs and donation. Enterprises are now on the price list for products but are still closely monitoring the movements of the disease to have a suitable plan
In general, all production plans are dependent on the epidemic situation ", Friendship FOOD representative shared. Mid-Autumn Festival this year will no longer have a snake dragon landscape to buy cakes as every year. (Photo: M.K). It is a major brand in the moon cake market but this year Mondelez's cake business is still quite quiet. According to the sharing of the business, the main reason is due to the fact that Covid-19 disease is too complicated, it is impossible to promote production as every year. In addition, to ensure prevention and control of epidemics and businesses will also Expand distribution channels to online. At the same time, continuing towards exporting the familiar market like the US, Singapore and Thailand.Valvent Mid-Autumn Moon cake market this year will be extremely difficult due to purchasing power, difficult to distribute so many businesses and workshops Cake decided to stop this item business. According to ABC Bakery Cake Chain Representative, this Mid-Autumn Festival, the company does not organize moon cake as usual due to the fact that Covid-19 disease is too complicated, the store is closed, weak purchasing power
" Influence of Covid-19 translation, this year ABC Bakerry does not make moon cakes. Currently, Ho Chi Minh City and the southern provinces are implementing social ways. In case of controlled translation, it is also close to the day, production is not in time, "ABC Bakerry store representative, the body, Kido Group also decided to suspend production. Sharing with the press, the representative Kido Group said it would want to serve the people but the Covid-19 translation was increasingly complicated so the enterprise decided to not produce moon cakes. "Disease unpredictable movements , the production chain is broken, the investment costs for moon cake production this year will increase very high, so if it produces not only businesses that consumers will also suffer, "said Kido representative. The direction to sell online to the complex development step of epidemics, many big brands and handmade base base have turned off to sell cakes online. Many businesses turn over online sales. From two weeks ago, Mondelez Kinh Do Have tossed on his website advertising photos dozens of moon cake products include traditional, modern lines to high-class premium cakes. The brand has launched 25,000 online shopping vouchers with attractive incentive value for consumer demand. Many other business names in the industry such as Hai Ha, Madame Huong, Thu Huong, Bao Phuong ... are pushing selling channels Online goods through e-commerce trading sites, as well as social networking platform.The characters, brands of big hotels like Sheraton, Hilton, JW Marriott ... also actively sell via Facebook or above Other e-commerce channels like Shopee, Tiki ... Notably, besides the moon cake in the country, there is a major imports of moon cakes from Taiwan, Hong Kong ... the price of these imported cakes also Quite diverse from a few hundred thousand to more than 1 million VND / box. Continue the previous year trend, this year the number of self-made cakes and sell on social networks is much more active due to many places made of ways Workers must not go to the road. According to a consumer, buy cake online very conveniently, just a few operations are cakes delivered to home, guaranteed Safety prevention and control of epidemic. However, according to the authorities, buyers of middle-class cakes on the network need to hate their origins, especially paying attention to food hygiene and safety. Peace

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