The throne of ethnic consumerism in China is' threatening 'serious to Western brands that always consider the billionizen market as' Golden Laying Chicken 00: 00/6: 22 domain Male in China, the appearance of shopping "fever", activated by ethnic consumer psychology, turning ERKE sports clothing manufacturer from "loser" becomes one The most famous brands. On the domestic market, Erke is the latest name that benefits from nationalism consumer trends, which are changing the retail industry of the second largest economy The world, at the same time also put small pressure on Western businesses. The direction of 'Guochao' is becoming popular among Chinese youth. (Source: Inews) The power of ethnicism can not own bold designs such as Li Ning to impress fashion home in Milan, or have financial strength of Anta Sports to acquire Foreign brands like Fila and Arc'teryx. However, this company has its own advantage
. When deciding to donate 50 million yuan, equivalent to 7.7 million USD, aid to Ha Nam province with floods devastated last month, Erke was honored by Internet users as "bright star in domestic products "This has created a psychological effect that makes people rushing to the store of this brand to shop everything, from sports shoes to backpacks. Before becoming the focus of attention, Erke has never been Broadcast any impressive revenue signs, this brand is even often "mocked" because the designs are said to have a drawback
This makes the professionals question whether "red transport" continues with Erke in the coming time? Even so, there is an undeniable thing that the crazy shopping trend is happening. The growing impact of nationalism for shaping shopping habits in China. Not like older generations often choose maximum savings by buying foreign products with names with names Better quality, Chinese young people are aiming for domestic brands and designs, to honor their cultural origin. Puvan Su, an analyst in Morningstar research agencies in Hong Kong (Trung Quoc), said: "Changing the political environment plays an important role in the process of promoting consumer trends oriented by ethnicism". This family said events like commercial war America-Central and sanctions against China's Huawei technology company have helped put some brands "trees The garden house, "capital is less noticeable, coming to the public at the time when foreign brands are no longer considered a priority. February 3/2021, Western retailers include H . Dịch vụ:
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