Tiktok’s ‘adventure’ In Russia

Sputnik Radio (September 19): According to the Levada Center survey, Tiktok has become a fourth popular short video service in Russia.0: 00/4: 46 Southern regions from 2019, users share services This short video seven times. January 1/2021, Tiktok is the second downloaded app in the world, only after Telegram. Tiktok icon on a phone screen. Material Photo: THX / TTXVN in Ngatiktok in Russia has undergone a long way before becoming an application that everyone mentioned, from federal channels to the labels in the yard

. At first, this service was dominated by videos with teenagers singing with famous songs. In fact, in August 2018 bytedance - Tiktok's parent company, consolidated this app with another popular service - musical.ly
User's user at the time of consolidation is more than 100 million people, so Tiktok after a while also becomes famous for music songs. However, perhaps the beginning of Covid pandemic- 19 has become the main thrust for the development of Tiktok. By April 4/2020, the number of downloads that exceeded the number of 2 billion plays. And in August, China app is said to be the most popular in the world, occupying the first position on downloads on both App Store and Google Play. Analysts at Qustodio noted in the past year, Tiktok's time for Tiktok has increased corresponding to the spread of Covid-19 pandemic. Although Tiktok reality has become widely popular for Russians in Short time, but society still reacts with caution with this new phenomenon. Olga Rubtsova - Director of Interdisciplinary Research Center for Modern Children's Education Psychology of National University of Psychology and Education - Explain that tiktok's favorite teenagers meet this application Three basic needs are self-presented, self-presenting and affirming themselves. With the popularity of Tiktok, it is not surprising that this platform has been promoted to every locality, everyone Have your own unique history. Today, they are not only the idols of teenagers on the Internet, but also stars, listed on television and cinema, filming clips with famous performers. Their income is equivalent to the income of small businesses and they make money through advertising contracts and sell virtual products
The famous journalists and bloggers make a long-term documentary to discover the secret of this phenomenon. One of the famous people on Tiktok Russia is a boy Danya Milokhin, 18 years old. Milokhin's childhood was not easy; The mother sent him and his brother Ilya to the orphanage. When Danya was 13, the boy was adopted by a family and moved to Anapa and the guardians. But relationships with parents are not smooth. At the age of 16, Milokokhin started recording a video for Tiktok and by 18 years old, when moving to Moskva, Milokhin quickly became famous, with a monthly income of about 50,000 USD. Another phenomenon was Dina Saeva, the root Dushanbe, who worked at McDonalds to help his family. Today, the audience is more than 7 million people bringing her contract with brands like Coca-Cola and Dolce

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