Abbank Reached The Top 10 On The Brand Growth Index In The Banking Industry

According to the 'Brandindex' brand 'statement of YouGOV - the company specializes in data analysis and international market research through the Internet, An Binh Commercial Joint Stock Bank (ABBANK) is ranked in the top 10 rankings on increasing Chief brand and growth of customer elements recommendations in the banking industry. On the above-shown yougov based on an independent survey with 45,000 customers from July 1, 2020 to the end of June 30, 2021 , and the ranking order is measured according to the growth of the survey compared to the same period last year. Enterprises are surveyed by YouGov and brand health evaluations based on 6 factors: Impression - Customers are impressive or bad about brands; Corporate Reputation - Customers are proud or embarrassed when they or their friends and relatives work at the brand; Value - brand value compared to customer costs; Quality - Brand quality; Customer Satisfaction - customer satisfaction level; Recommend - Customers want to introduce brands to friends, relatives or people. That, out of a total of 50 brands in the banking sector - Insurance in Vietnam, ABBANK is honored in the top 10 of some tables Ranking important indicators. Specifically: - Ranked 9th in the brand growth in the banking industry - Insurance - ranked 7th in the brand growth in the banking industry - the first ranked on customer factors recommended in the banking industry in that, ABBANK It is ranked first in the growth of the element of the customer recommendations in the banking industry, which means that the proportion of customers introducing Abbank to relatives and friends is most rising compared to other banks

. Brand growth is generally assessed according to ABBANK indicators also ranked outstanding in the past year. SHARE TRANSFER RESOURCES, Mr. Le Hai - ABBANK General Director: "Towards guests Goods, taking customer satisfaction as a focus is the business principle that Abbank is aimed at the start of establishment The above results show that ABBANK has been gradually closer and becomes a reliable partner with customers. In the coming time, we will continue to accompany customers to bring more excellent experiences with ABBANK's imprint ". The most new, ABBANK also reach the list of 25 financial brands Leading in Vietnam According to the Financial Journal Forbes Vietnam (September 2021), with a brand value of 39.4 million USD. This list has the participation of 17 Commercial Joint Stock Bank, 5 securities companies and 3 insurance companies. After more than 28 years of market operation with positioning is a friendly retailer, ABBANK is still constantly Change, "refresh" the brand in a comprehensive way to get closer to customers, giving customers the best experience. Not only innovating and developing in each product, which "appears", the transaction space for customers is also being renovated and applied according to brand identity. Along with that, the environment and workspace are also a factor that has been invested by ABBANBBank with the desire to bring additional values and experience for its employees when choosing to devote at the Bank.

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