The expansion of multinational entertainment platforms caused domestic entertainment companies in Korea struggling to find a place to find a place to stand in place of 9: 00/5: 28 Namtheo the Korea Herald, after the success of Squid Game and Netflix In Korea, many online services in the world like Disney and Apple TV are shaking into the market more than 50 million people. Domestic platforms are required to accelerate in the race with foreign rivals, giants have a global resource and global user. The steps come from Squid Gamel, the surviving film of director Hwang Dong Hyuk's surprise The morning around the world thanks to Netflix's coverage, despite being among movies without English speaking. Squid Game is a typical example of a successful combination between domestic filmmakers and a foreign presentation foundation. According to Bloomberg, the work is helping Korea's entertainment industry earn great words to "follow follow "And the studi studio attracted investment capital thanks to stocks
. Squid's successful game contributes to changing the section of Korean films. The annual report of the Korean Film Council (KOFIC) recorded a total joint venture Revenue from OTT (over-the-top, the market of online broadcast platforms) in 2019 reached 58 million USD, rising 14 times compared to 4 million USD in 2018. This number is expected to increase Strong when the form and demand for entertainment have a large transition in the years affected by pandemic
Two giants Netflix and YouTube Premium, Wavve, Tiking, Watcha are the outstanding names among the platforms. Being developed by the domestic company. Attendance of the OTT market is Netflix, this online movie service manager has just added 3.98 million new subscribers T The first quarter of the year, while in 2020 with a quarterly record of 15.8 million new users in the first three months. According to Consumer Insight data, Netflix officially became the most popular OTT platform in Korea last year, with half of OTT users here registering Netflix after only over four years since its launch in 2016. On The Korea Herald, the cultural critic Jung Duk Hyun said the domestic online platforms are not easy to overcome Netflix rival in the near future. The reason he given is that Netflix has invested in original content (Netflix Original) and the network is built worldwide, which platforms developed in the country cannot be done. Facing challenges The success of Netflix's success is an Asian country with a high ethnic self-reliance, Korean people often prioritize using domestic services and products, international search engines like Google are replaced by Naver or KakaoTalk - Every Korean national messaging application must be used to communicate. However, then the other chess in the online platform market, Netflix and YouTube Premium are the two most widely used international platforms
To invest and support Korean content, Netflix has established A Netflix Entertainment Korean subsidiary specializes in creative in charge. According to domestic sources, TVing - Korea's leading online service provider, operated by CJ Enm Entertainment and Communications Company has begun to attract private and foreign private investments. This latest move aims to raise funds is to promote original content on the online playback platform. The mind in the success of the foundation is the original content source, not only to represent that platform but also Help keep the audience. Netflix's investment in the original content source or limit programs does not stop in Western mass culture, the films and programs are increasingly "localized" when produced and inspired directly from domestic resources. Using regional spot resources and cultural culture, movie content produced under this model is easy to access domestic audience, and help promote National photos to the world with almost global approaches - except China, Syria and North Korea are the only markets that multinational companies are difficult to enter. The advantage of international foundations Bringing domestic cinema is a global promotion. The platforms like Netflix help promote the consumption of Korean movies and dramas by helping foreign audiences more accessible through suggested content and subtitle systems are constantly updated. Han, Vice President in charge of the content at Netflix Korea, Answer The Korea Herald: "Netflix becomes a new platform to spread Hallyu culture through programs like Kingdom, Vincenzo and Squid Game". Hallyu) is a Korean cultural trend that is introduced abroad, appearing since the late 90s. At the end of the Hallyu waves in the previous decade, Korean entertainment culture is growing and universal Variable globally. D.P., Hometown Cha-cha-cha, Hospital Playlist are the most recent Korean films on this platform that has resonated in the international film market. . Dịch vụ:
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