Abbank Into The Top 10 On The Brand Growth Index In The Banking Industry
According to the 'Brandindex' brand 'statement of YouGOV - the company specializes in data analysis and international market research through the Internet, An Binh Commercial Joint Stock Bank (ABBANK) is ranked in the top 10 rankings on increasing Chief brand and growth of customer elements recommendations in the banking industry. On the above-shown yougov based on an independent survey with 45,000 customers from July 1, 2020 to the end of June 30, 2021 , and the ranking order is measured according to the growth of the survey compared to the same period last year. Enterprises are surveyed by YouGov and brand health evaluations based on 6 factors: Impression - Customers are impressive or bad about brands; Corporate Reputation - Customers are proud or embarrassed when they or their friends and relatives work at the brand; Value - brand value compared to customer costs; Quality - Brand quality; Customer Satisfaction - customer satisfaction level; Recommend - Customers want to introduce brands to friends, relatives or non.ABBank into the top 10 on the brand growth index in the banking industry, of a total of 50 brands in the banking sector - insurance at the bank Vietnam, ABBANK is in the top 10 of some critical indicators. Specifically: ranked 9th in the brand growth in the banking industry - insurance; Ranked 7th in the brand growth in the banking industry; Firstly on the customer's recommendation factor in that banking industry, ABBANK is ranked in the first place on the growth of customer elements recommended in the banking industry, which means the proportion of customers introducing abbank to Relatives and friends are most rising compared to other banks
