In 2006, Adidas acquired Reebok for $ 3.8 billion in hopes of competing with Nike in the North American market, but after 15 years they reselled to Authentic Brands Group for about $ 2.5 billion. 0: 00/1: 21 nuan names illustration. (Source: Reuters) Adidas Sport Manufacturing Group (Germany) on August 12, said the Reebok brand was resolded the company bought 15 years ago Authentic Brands Group (USA) for about $ 2
.5 billion. According to Adidas Kasper Rorsted CEO, rebok resale for Authentic Brands Group is to help the Group cut the financial burden and focus on investment. , researched core products, helping brand images improved and narrowing gaps with Nike in the North American market
At that time, Authentic Brands Groups CEO Groups, Jamie Salter said the Group would cooperate Close with Reebok's team to bring this brand to regain aura in the future. In 2006, Adidas acquired Reebok for $ 3.8 billion in the same hope Painting with Nike in the North American market. But in February this year, Adidas announced to cede after failing to succeed in raising this brand. This is part of a 5-year reform plan to increase revenue and profit .Authentic Brands Group owns a number of famous brands including JCPenney fashion names, forever21, Brooks Brothers as well as sports magazines Sports Illustrated./.Thanh Hai (VNA / Vietnam) . Dịch vụ:
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