Digital conversion is not the fact that the enterprise rushes to online sales that needs to improve the quality, aiming for an covenant enterprise.02 / 5: 16 nam15,000 hand letters to send customers a day of Vu Viet Duc not only begins by checking the order status placed on e-commerce floors. Germany and colleagues also thinking the content of the handwritten letter attached products before sending to customers. E-commerce. Currently the product is present in 3 Shopee, Tiki and Lazada floors
. Since opening online, German and colleagues sold more than 15,000 orders, equivalent to more than 15,000 hand letters, sent to the guests. To write all the letters for each order so much time and effort. Handwritten letters sent to Vu Viet Duc's customer "not including other sales campaigns, a month of about 3,000 letters
This is a small number and I need 10 people to write, including personnel in the founding group and outsourcing personnel ", Germany said. The sending of hand letters to the order through the number platform shows The connection between businesses and consumers always needs to maintain, whether commercial activity is in any format. "Many people asked me, writing such cards too effortless? I just want to say, we are going through difficult days to live with a pandemic and spread positive messages to do. I think, we will connect with customers at emotional touch points through the message of the letters ", representing the brand of coffee shares. There is no other choice of brand new coffee appear In 2016, but Germany and colleagues soon realize that digital conversion is required. According to Viet Duc, converting numbers to create great opportunities, small businesses have flexible advantages, easy to change, are wrong and corrected quickly. Before the time of translation outbreaks (2020) and before, brand This purity is a "B2B" enterprise (Business-to-business), which is a direct sales model, producing distribution to cafes and chains. The main sales channel through the sale department directly offers. Food orders are sold strongly via online channel when translating outbreaks, the business must redirect, encroach on retail directly through e-commerce floor Love conversion model from B2B to B2B2C (Business-to-Business-Customer), ie the business model consists of 3 subjects: manufacturing enterprises, business partners distributing products and end users. This eliminates the restrictions on sales through intermediate distributors and retailers
This helps sales activities took place favorably, quickly, through trading platforms such as e-commerce floors or logistics distribution channels. "If Covid-19 translation doesn't come, businesses have not had a concept About number conversion. However, when there is no other option forced businesses to take seriously. After 1 year of conversion, the brand has the best-selling products on the roasted coffee industry on e-commerce. I see, in the risk of muscle ", the 9x boss perspective. Online is not only taken by small businesses. Green Department's representative said, the sales channel through the system's website last time has recorded the number of orders increased sharply. According to statistics, the average has about 5,000-7,000 online orders / day. However, from the opening in the first half of June, the number began to increase to VND 12,000 -15,000 / day only in Ho Chi Minh City. Therefore, this system is focusing to increase the amount of goods and manpower to serve the purchase on the number of guests. It is expected that the system can meet the needs of online ordering up to 20,000 single / day.. Nguyen Hoang Bao - Head of Department of Economics Investment, Planning and Development of Ho Chi Minh City University of Economics - said that traditional trade channels are gradually being replaced. However, the fact that the business subjects rushed into online channels will lead to high competitiveness. I need to have meticulous investment. Instead of focusing on the number of operations, focusing on the quality of operation, aiming to a "kind business" to improve the competitiveness when the economy returns to the new normal state. , Digital conversion, technology changes, automation and digitization activities become minimum conditions of enterprises to live together with pandemic and improve enterprise competitiveness. Along with this transformation, the State needs appropriate support, such as simplifying and standardizing administrative procedures. In the meantime, Mr. Nguyen Hoang Le, Founder . Dịch vụ:
Thiết kế website,
quảng cáo google,
đăng ký website bộ công thương uy tín
