Last week, Facebook announced paying $ 1 billion to the creators that were posts attracted many views from now until 2022.0: 00/2: 14 male statues of Facebook technology company. Photo: Reuters This is the latest signal that the American Social Media "giant" recognizes the strategic importance of "creative economy". The platforms like YouTube, Tiktok and Snapchat have started one The fierce battle to attract the characters with a large number of followers, thereby increasing the revenue from advertising. In 11/2020, the Application of Photo and Video Snapchat has started paying 1 million USD / Day for top creators
. YouTube users have a large tracking turn that has also received a sum of billions of advertising worth billions of USD of this platform since 2007. In that time, Facebook is relatively slow in this area. The Instagram platform owned by Facebook has only started sharing advertising income directly with users last year
Theo traditional, most of the income of celebrities on Instagram comes from advertising transactions Live negotiations with brands.Joe Gagliesy, co-founder of digital marketing company on the Viral Nation global scale, said it was not surprising that Facebook's efforts lagged behind Competitors. Established in 2004, Facebook has built a huge advertising enterprise, but attracting influential people is not important for "main business activities" Of this social network.When creators head towards other platforms, followers (mostly young people) have followed and contribute to creating a feeling of young people that Facebook has become a place Their parents often go back. Facebook's user can really be old. Statistics of WE ARE Social and HootSuite communications companies shows that the percentage of people over 65 uses Facebook has increased nearly 1/4 in the past year. In that time, Tiktok is the most downloaded application in the world. In the first half of 2021. This platform has replaced Facebook to become a ship of international social media. In this context, Facebook spends $ 1 billion of Facebook is seen an effort to regain its position Then and prevent the "migration wave" of young people
With revenue from advertising reaching 84.2 billion USD last year, greater than the GDP of some countries, Gagliese said that Facebook should spend more in effort The force attracts the "Internet stars" from other platforms ./. My tea (according to AFP) . Dịch vụ:
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