How Rolex Becomes A Top Watch Brand

Rolex's watch samples are currently 3 times expensive and very difficult to own.0: 00/2: 13The Nam according to the brand, Rolex produces a million watches / year and advertising everywhere. Jeffrey Hess - Rolex collector - said it was difficult to own the company's watch. "Previously, anyone could buy a Rolex. Today, Daytona model costs $ 3,000 sold on the market with Price USD 50,000, "Hess said

.Rolex has turned from accurate, reliable clocks for professionals to become luxurious fashion items. Photo: SCMP.HESS said the 1980s marked the turning point in the company when the brand switched from the closing tool needed for experts and explorers to become highly appreciated luxury collections
In the 20th century, Rolex under the founder of Hans Wilsdorf was at the forefront of an innovation in the watch. From radical ideas to wear clocks on arrivals can survive in some of the harshest environments on the planet. This brand wants to emphasize the utility and reliability for users. Founder Rolex Hans Wilsdorf. Photo: Rolex.Wilsdorf died in 1960, the brand was successed by Rolex's marketing director - André Heiniger - the person who assured the brand's link with the luxury lasting decade.André Heiniger said: "Rolex does not trade watches. We are trading luxury items". As a speech above, the brand has enhanced in Hollywood movies, sponsoring sports events and prizes charity. Rolex also tightens its supply, which allows the company to enhance quality control and maintain the attractiveness of scarcity
By the 1970s, attempted to build images of reliability and ignimation It is intended to bring Rolex to an important position. The clock collection market is born when Italy wears Rolex, Audemars Piguets and Patek Philippes to the United States and many other places to sell them at a highly higher price of the amount they spent. Rolex watches are highly appreciated by collectors, which makes them with expensive resale prices. Photo: SCMP.Theo SCMP, Rolex does not disclose its finances but Morgan Stanley estimates that the company achieves revenue of 5.9 billion USD in 2019. In the meantime, McKinsey and The Business of Fashion of Fashion Guess the market for high-end watches reaching sales of 29 billion USD in 2025. According to SCMP, Rolex is one of which is less affected by the economic crisis by 2020 due to the pandemic. The used Rolex has skyrocketed, in some cases, its price tripled retail price. Rolex watches are rusted Nicholas Hacko takes a long time to recover the sample of axiol weighted by water.

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