The story of Itiipat Kulapongvanich started when he discovered that his parents' debt exceeded 40 million baht (equivalent to 1.3 million USD) in 2002. It was after the construction business was released His father was bankrupt in 1997. As a small online gamer, Peeradechapan has earned an amount through gaming, even earning $ 10,000 from selling gaming products. Everyone knows about the person behind the Taokaenoi empire
. It is Itthipat 'Tob' Peeradechapan - a 36-year-old guy who has elected college. Even the story of his life was also built into a movie in 2011. Although the real life is probably less dramatic than the film, but the peeradechapan despite the circumstances and passion for help families still really qualities Praise
Ipat Kulapongvanich.Itiipat kulapongvanich. But while studying the first year of college, he decided to drop out of school to focus on making money. His first business is selling DVD player. When he failed, he moved to roasted chestnuts, investing about $ 7,200 to open a booth in a shopping center. When he turned 19, Peeradechapan has expanded to 30 locations and leased 50 employees . But it is difficult to come to young entrepreneurs when the new management of the commercial center asks him to move the stalls to a few people because of the smoke when roasting the chestnuts rise too much. This makes sales declining. After the day, Tob casually approached the dry seaweed when the girlfriend bought him a snack from the store in the university. The young entrepreneur recalls: "Snack seaweed made me love from
.. first bite". Tob feels great success opportunities with this product because it is quite popular in young people but has not yet been massed in the domestic market. It is made, Tob Lan Lan to find experts Of Kasetsart University and Mother to help create your own taste for the product. Tob said: "Taokaenoi's salty snack is based on my mother's recipe." Gathering 200,000 dollars from the liquidation of some kiosks, Tob opened the seaweed snack factory in 2006. Wirode Tangwutthikaiwit, founder PAG Design, the company responsible for Taokaenoi logo design, Remember the original impression of Tob: "This boy was only 19 years old, but had a insight into the road he would go." Ongo 19, Tob used to earn nearly 90 thousand dollars every month. Everything is not smooth since then. When he debuted fried seaweed snacks, called Taokaenoi, at 7-Eleven, sales were stalled. To overcome this, Tob persuaded the manager to bring the seaweed snacks near the cashier. So, soon, the number of selling leaps. And, in 2008, Taokaenoi's sales have rolled 30 million dollars. Taokaenoi's success also entails the appearance and competition from companies like Masita and a series of other "follow-up" rivals. . The big challenge came to Tob in 2011, when the flood in Thailand submerged the entire factory. Up to 3 months later, Tob can restore the production line and the IPO plan must be postponed. Young entrepreneurs contest: "For the food industry that says, if your product is not constantly on the shelf, consumers will choose another". Then, Peeradechapan is classified as " 50 most richest people in Thailand "by Forbes in 2018 with the value of 600 million USD property. It can be said that his family probably won't have to worry about financial troubles. Although Taokaenoi imported seaweed from Korea, Tob confirmed that his products will still ensure to maintain the "competitive price". Expanding productivity and boosting exports are critical to achieve double goals of revenue in 2024./. . Dịch vụ:
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