Instead of pouring out of money to buy a luxury bag, many young people want to spend more wisdom on things that give them the real freedom with the feeling of happiness.0: 00/4: 26 male days / 8, the Supreme Court and the Chinese Human Resources Ministry declared the culture of working "9-21 hours, 6 days per week" (996) is illegal, invading the rights of workers. The total number of additional hours is limited to a maximum of 36 hours / month. According to Jing Daily, the changing culturally working to exhaustion also contributes to the impact on the consumer habits of young Chinese people, including interests Shopping, using goods, expensive goods. Working to work to exhausted 996 is strongly boycotted in the last 2 years
. Photo: Reuters. 996 MAINTENANCE 996 CONTACT 996 EACH PERFORMANCE Jack MA publicly supported with the perspective "If you find things you like, plugging your head to work from morning to night, day after day is not a problem." However, after the deaths related to the work of overheating employees in this country, the Chinese government is putting pressure on private corporations, requiring improving conditions for employees
Legal pressure is increasing, Chinese technology companies are changing. In July, the Kuaishou platform ended the policy of arresting employees to work 1 day every day every 2 weeks. The giant called the Didi car recently established the union for employees after being criticized for a low pay for the driver. But despite these landmark moves, Arnold Ma, the founder of Quumin Marketing Company , saying that "they are like overcoming symptoms rather than dealing with the cause". Youth are aware of them who are pursuing a toxic work culture but still suffer because they earn more money, so they can reduce the pressure of other aspects such as marriage, housing, parenting Or take care of the elderly ". Travel live" Wearing a lifetime "where the Chinese group of young people choose to change their consumer habits. Photo: CNN. Before the increasing burdens of career and finance, part of the Chinese generation of Chinese choices "Lying IM", denying all the pressure, just want to enjoy peaceful life.Theo Andrew Atkinson , Senior marketing director at China Skinny Company, the trend "Wearing a lifetime" is not randomly born. It is "water droplet" from the actual younger generation faced for many years
Although the number of people in the gene generation Z in the realmen country "wear all" is just a small number , disappointment in general still covers. Therefore, the habit of consuming goods in adversiling will also be shaken. Other with previous generations, two generations of Millennial Generation and Z gene of China do not think the brand is far away, Looking out with. They are willing to save or even borrow money to buy an expensive product for themselves. This direction comes from the desire to affirm itself and aspirations to rise to higher levels. "The younger generation seems to find heart Self-correction, feeling of achievement or reaching the standards of celebrities by buying the same things, "Kwak Kwak Kwak Keum-Joo said. With young people no longer want to compete stress, jobs Jobs to own brands have lost their meaning. Photo: Jing Daily.The knind young Chinese people expressed their desire to slow down and reduce stress, the change happens as inevitable. From working hard to own brands, they turn to spend more for products, services or welfare experience. "Instead of spending money to buy an expensive bag, young people Maybe want to consume wiser into things that gives them the real freedom with happiness and full feeling, such as healthy food or educational services to help them grow the body Healthy, soul ", Sally Maier-Yip, founder of 11k consulting consulting company, said. In order to remain attracted to these customers, expensive brands must change the tactics in the tour Play. When the trend "Lied still" appeared, expensive brands need to think about changing the way to keep young customers. Photo: Sixth Tone. "Fajamas need to talk more about the balance between work and life, between passionate search and more efficiently", Arnold Ma evaluated. "Brands want to connect with These tired souls should focus on bringing their vitality and health. In other words, it is necessary to inspire them to achieve their own life goals rather than rising on others, "he added. Maier-yip, luxury labels should avoid judgment and show off I feel for the younger generation. In that way, they can get support from young people and long-term attachments to the brand. Early this year, a cosmetic company hits into the psychology of the generation of the bar , teenagers who debuted ads with the content of boys who are very famous still choose to quit their musical idol careers, after . Dịch vụ:
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