Shiseido Launched An Investment Fund In China

Japanese Cosmetic Manufacturer Shiseido Co. Along with Chinese Property Management Boyu Capital launched a fund to invest in emerging companies in this most populous market.Logo of Shiseido. Photo: AFPC in China's China of Shiseido - Shiseido China Co. And Boyu Capital in Shanghai has reached an agreement to establish Shiseido Beauty Innovations Fund

. The goal of this Fund is to explore investment opportunities between Chinese emerging cosmetic and health care brands. Inform, Shiseido will serve as a limited partner (or investor ) And Boyu as a common partner (or fund management) for the Fund. As expected, the Fund will be released this year and will also invest in e-commerce services with companies specializing in consumer experience technology
Shiseido said the investment and innovation office China was founded in Shanghai's company in 2019 to work with Boyu Capital to inspect and identify companies in the group of investment target. Shiseido's announcement, or "giant" beauty industry Japan hopes that the new Fund will help increase their business portfolio in their China, and meet the needs of consumers' diversification in the most populous market in the world.Boyu Capital Established in 2011. This asset manager also has offices in Beijing, Hong Kong Special Administrative Region (China) and Singapore./.H.The (According to Kyodo)

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