How to successfully welcome the opportunity from breakthrough creativity? Lessons from failure analysis <: 00/5: 01 South "Failure is the mother of success" is the saying we know. But there is another fact that we often succeed by learning from the failure of ... others
. Because of failure is a harsh challenge that doesn't have to overcome. Therefore, no one wants to become an example to be analyzed to draw a lesson for the success of others. Ironically, on the list of failures in the market does not lack the name of excellent businesses, the giants think like nothing lay forward
Term, IBM is a mainframe provider (Mainframe Computer) leading the world, but failed in computer market competition. Why is that? Many answers have been given. In particular, one of the interesting and most appreciated explanations for leading enterprises can be "missed to the ship" and failed in a new development of the market of the market by Clayton M. Christensen gives with the concept of "breakthrough creativity" (disruptive innovation). According to this theory, every time a breakthrough creative appears, it will open a great opportunity, a new business field, go Join the new customer market. Of course, to succeed grasping the opportunity due to breakthrough creativity, it is necessary to enter businesses that want to be required to have appropriate adjustments. So why are even outstanding businesses that can fail in making those adjustments in a timely manner? That is the question of Christensen and finds the answers in the innovator's dilemma. Breakthrough "It is because these businesses have never been managed well but have chance to make luckily and one day their luck has ended, Christensen chose a more strict approach, giber. He chose the proposal to stimulate himself who had failed companies that were well managed at least at the same level of acceptance, but there were factors in the decision-making method in these enterprises Mong for the following failure. In the creative challenge, Christensen indicates an interesting thing: in the failure of companies managed well when encountering breakthrough creative time, good management is reason The most important from the actual analysis, Christensen has shown that there are good governance rules that are widely recognized in the reality only in specific conditions
Meanwhile, there will be cases where universal rules cause counterproductive use. For example, it is difficult to accept when someone is determined that the right thing to do is do not listen to feedback from customers, invest in developing products with lower technology content, promising to bring low profits More, or strong investment in smaller-scale markets are large-scale markets .... One of the times can most recognized rules for good management is no longer true It is also the time when creating breakthrough creations. This is the core message Christensen wants to move to readers in creative challenges. From the failed cases of reputable businesses that have been recorded at that time, Christensen analyzed, synthesizing to propose the rules he called "rules of breakthrough creativity" ( Principles of Disruptive Innovations). The breakthrough is not always appearing, and the frequency of these events is not the same among different businesses. Therefore, the proposed Christensen principles will be most useful for the business sectors that have a fast transformation of core technology, the breakthrough creativity is likely to appear with a relative frequency frequency. And the author chooses to build a research to build a "failure frame" for its model as a computer drive production, where failure in catching breakthrough creates took place many times with Major names in the industry. The ideal example, Christensen went into analyzing the reasons why the leading companies in the computer drive industry continuously stumbled every time a breakthrough creative occasion. Out, at the same time evaluating the suitability of the "failure framework" when applied to analyze the failure of companies operating in other industries with different characteristics to verify the role of elements Certainly and perfection "frame" theory. It shows the inadequacies of some universal governance rules that can lead to failure for businesses when faced with breakthrough creativity is interesting, but The really useful thing that the readers look forward to the proposal to the solution to overcome those inaccessions. In creative challenges, Christensen has made 5 rules related to breakthrough creativity: 1. The companies depend on natural resources . Dịch vụ:
Thiết kế website,
quảng cáo google,
đăng ký website bộ công thương uy tín
