The business world does not want their brand absent from the Olympic 2020, but they are facing unpredictable risks on the Advertising Front. Many decades, the Olympics have become a nearby advertising event Thought for businesses, with many opportunities to integrate brands into contests and interesting stories about athletes overcome adversity. But now, when there are about 11,000 athletes from over 200 countries Family concentrated in Tokyo in the pandemic, Olympic advertisers are feeling worried about the amount of more than a billion dollars they have spent to run ads on NBC and Peacock. Wave calls Calling the event has increased when Many athletes have positive results with Covid-19. Japanese people and many health professionals do not want the opportunity to take place, because they take care of it to become a super-infectious event
. And another important thing is that the audience will not be able to enter the audience to see the matches.Jules boykoff, former Olympic football player and a sports political expert at the Pacific University (USA), said That Olympics are like a broken item. "If the situation in Japan changes badly quickly, we may witness a marked change in the contract cutting and the willingness to participate in multi-business gender Country, "he commented
The people marched in Tokyo City to call the Japanese government to destroy the Olympic 2020. Photo: The Nationpanasonic, one of the leading sponsorship corporations, will not send the Director to attend Opening Ceremony on July 23. Toyota, one of Japan's most influential businesses, also decides similarly, along with not running TV ads for the event at home. Visa, another sponsor, will not hold customer meetings in Tokyo and do not send any senior executives to attend the event. Their moves showed a strong blow into the Olympic Organizing Committee. In the US, the Olympic-related marketing plans were mainly taking place before, so they still had to maintain. NBCuniversal has paid billions of dollars to monopoly broadcast the Olympics in the US until 2032, so this event is an important source of revenue. More than 140 sponsors for NBC's coverage on television and Peacock online platform, up more than 100 compared to the 2016 Summer Olympics in Rio de Janeiro.Jeremy Carey, CEO of the company Optimum Sports sports market said that it does not appear in the Olympics for their large customers is impossible. At this event, the USAin Bolt sprint star is the character in Michelob Ultra ads
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