Automotive companies always want to impress consumers, one of the most effective ways is through slogans (slogan) Advertising 9: 00/7: Southern Southwise Number of these Slogan Advertising, some Already famous to the extent used in daily language. Although mostly only appeared before, many slogans are still used by car companies.Audi: Vorsprung Durch Technik - Technology progress in the early 1980s, Audi is considered by many people as a version More luxurious of Volkswagen, not the real opponent of BMW and Mercedes. With more interesting cars, Audi has begun to change, the company delivered to Bartle Bogel Hegarty (BBH) to reshap its image. "Vorsprung Durch Technik" was found and became a slogan The company, this is an internal message of Audi
. Accordingly, its meaning is "progress thanks to technology", this slogan is then used in many German-speaking countries, including US.Audi still uses the slogan in parallel with " For the Epic or Everyday ". German automaker registered exclusively for Slogan "Vorsprung Durch Technik" in 2010
This is a very special thing when there are very few advertising slogans from 40 years ago in any fields used Until today.Mercedes-Benz: Engineered like no other car in the world - Built unlike any other car in the world, it is not only highlighting the cars that Mercedes also impresses the slogan Use for all English speaking markets: Engineered Like No Other Car in the World (temporarily translated: Fabricated unlike any other car in the world), appearing in the mid-50s of the century Previously, the effect continues to be used for decades later thanks to the simplicity, efficiency and reality. By the middle of the 90s, it was quietly removed by the German car company because it could no longer work with the new era. Currently, not too many people are interested in Mercedes's slogan when the famous three-wing star logo is worth more than thousands of words long thousand words.BMW: The Ultimate Driving Machine - Cars of sports people in the early 70s , Bob Lutz became the head of BMW marketing and sales department. Not satisfied with the existing slogan "The Sportsman's Car" (Translation: Cars of sports people), he worked with Ammirati advertising company . Dịch vụ:
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